Belly Fat Belt For Men

Can this belly fat belt help men reduce their belly fat? Does this belly fat belt look completely silly or is it just me? The ad says that it can help you look skinnier, get rid of love handles, and it can also help you get a flatter stomach, but what I do not understand is this: How is it going to help you actually lose belly fat? Personally, I do not see how it can actually reduce your body fat or belly fat percentage, do you?
The guy in the ad looks happy, but he does not seem to be even overweight. So is this belly fat belt a total joke? No, it is not. Just like various spandex products for women, this thing can be useful for someone who has belly fat and want to improve his appearance, but clearly this is not a permanent solution by any means, and it is probably uncomfortable to boot.